I'm Ned, an advocate for the user who specialises in crafting digital products to make an impact. 


I'm Ned, an advocate for the user who specialises in crafting digital products to make an impact. 



Explore my case studies below and
follow me on twitter

Explore my case studies below and
follow me on twitter

Selected Interventions helps Waste Management companies quickly handle municipal collections. 

At the start of 2019 I worked on a redesign of ECHO which is Selected Interventions framework, to make it compatible with Chrome browsers. The team did an audit of the existing UI to see what to replace and what other functionality we needed to be build to deliver the full experience. 

Screenshot 2021-07-22 at 14.43.26

The redesigned interface was intended to be grey as
users are on the computer all day so a white
background would be harder on their eyes. 

Accessibility was a very important piece of the
redesign. We decided to split the navigation into
two panels which resulted in improved visabilty of
items. The secondary panel could be

Old Form


old nav


The secondary panel was also made so the
user can easily resize it to view more items
when necessary. 

New Form


nav new


expanded grid

Components were created and put into the
design system so developers can easily
resue them for different parts of ECHO. 

Screenshot 2021-04-07 at 11.48.09

I also worked on a redesign of Sidekick which lets you take photos with your mobile device and send them to an Android Tablet Device.

OnBoard Task Information

I had the opportunity to go out in the trucks with the bin workers to see how they use the android device. One of the key ideas our team came up with was having the Task info on the top right of the interface so users don't get lost when scrolling through items. 

Posture Corrector is a Chrome extension app that gives you realtime feedback on your posture.


A side-project which helps me with my posture.
I designed it myself and hired developers to
impliment it. The project took a few good
months to complete. 

After using a few other apps on the Chrome
Extension Store I found that the features were
limited with only the ability to set reminders. 

I wanted the language to be out there by taking
influence from british twang to give it some 
character. The app uses a machine learning
module which I trained in good and bad
posture positions. 

Now users can see their posture in action on
Chrome and track it over the course of the week.

Screenshot 2021-07-23 at 08.35.21

Machine Learning Module 

Screenshot 2021-07-23 at 08.44.08
Screenshot 2021-07-23 at 08.44.14
Screenshot 2021-07-23 at 08.44.18

After releasing the app on Product Hunt, it got
great reviews and keeps getting traction on 
the Chrome App Store. 

Above: Updated home screen

The Chrome App Extension is linked with the website, allowing users to login an manage their account. I continue to keep the app updated. 

Screenshot 2021-07-23 at 08.52.28

sprintw/sap, a leading design company that uses
4-day design sprints to solve problems

Screenshot 2021-07-23 at 09.10.00

Working with sprintw/sap, a leading design company that uses 4-day design sprints to solve problems I had thd opportunity to go to LA and take part in a design sprint for their client who was looking to build a platform to help match people to community based housing. 

On day 1 and 2 of the design sprint we set a long term goal and defined 3 different types of users: The Owners, Tenants and Hosts. The goal we defined was helping hosts/community managers create a profile and add new listing for an available property.

Screenshot 2021-07-23 at 09.13.25

We create initial sketches and user flows with the client based around the goal. On day 3 and 4 we conducted user testing to see what people thought of our prototype with a usability questionnaire and prepared a detailed report with insights on for the client.

Screenshot 2021-07-23 at 09.17.37

The usability score was 83.5, above the industry average of 68 and they thought the landing page and the navigation was clean. 

Checkout my Sketch Resources to help with your projects. Over 5K downloads already.


Design Systems

Use design systems to store parts of the interface so your team can reuse them to build future screens and know what design decisions have been made,


Affinity Diagramming
Gather information about your users and use an affinity diagram to organise your research and group it into different categories. 


User Flows
Display a representation of your user's flow to complete tasks within the product. Designers use this to identify steps which could be improved or redesigned. 


User Story Mapping 

Refer back to your stories about your product so you don't get lost with the products features. 'As a [type of user] I want to [do something] so that I can [get the benefit]. 


Heuristic Evaluation
Analyise your product to highlight the good and the bad, seeing what can be improved. This gets measured based on 10 usability heuristics, defined by Jakob Nielsen.


Test your product before approval and it gets developed so you can validate your design first with your users and make sure you release the right product. 

Drop me a line, we can chat:

Drop me a line, we can chat: